7 Critical Customer Care Tips Win and Keep Customers


Every time you serve a customer, you offer customer care or customer service. This priceless quality is critical for business health. Here’s how to leverage customer care to get and keep customers.

How to Use Customer Care to Retain Your Customers

Customers come and go. At least this should be the norm provided the customers will come again, courtesy of good customer care. The problem arises when they come and go, never to return. Then your business stagnates as new customers simply replace those who passed through. Deprived of growth, the scenario may ultimately be that you get fewer customers than those who go. And this is a recipe for closing shop.
This makes it critical to find ways to keep customers coming back. The term for this is customer retention and the key to achieve it is good customer service or customer care.

What is Customer Care?
Well, we can just take what the words call it “customer care”. Customer care is the total way in which you handle customers. Do you treat them like kings and queens or like your valued friends, then you offer good customer care. On the other hand, if you treat them like they are bothering you, you have poor customer care and you won’t survive in business for long.
Your aim, assuming you are in business for the long haul, is to offer excellent customer care so that any prospect who comes to you becomes a customer for good. Well, almost.

Truth is that with all the competition coming from every direction, customer care is one of the most important means of retaining customers.

So, assuming again that you want to remain in business, here are seven customer care tips to help you get and keep customers:

1. Know Your Customer
The most basic way of knowing your customer is by asking for his name. Get personal. Do you know that the sound of your name from the lips of a casual acquaintance can be a big and pleasant surprise? Aim to surprise your customers by finding out their names and using them the next time they come over. This is a very straightforward way to establish long standing relationships with your customers.

However, when you have a constant stream of customers coming through your door, it may seem impossible to get to know them. But you can get round this by taking the time to talk to samples of them. In most cases, a sample of customers will show you what your customers are like. Once every so often, invest time to make friends with your customers. For large businesses that depend on assistants to handle customers, it makes sense to invest in the staff. Train them or get a professional trainer to educate them on the need to know and serve the customers.

2. Find out What Your Customer Wants
By engaging with customers, you get a better chance to find out what they want. Encourage your customers to give feedback. You can do this by availing customer feedback channels such as take ones, social media, forums on your website. Always bear in mind that your customer service is dependent on your understanding of what the customer wants so that you can meet this want or need.

3. Give Your Customers What They Want
The main aim of getting to know your customers and what they want is so that you can meet these wants. Well, sometimes you may think that you know what is best for the customer, but the only thing you can do is to educate him (see #4). Not sell him what you think is right for him.

4. Educate Your Customers
You are an expert in your line of business. This means that you know a lot more than most of your customers. You know about new products and services long before your customers. But this information may not be very useful if not shared with customers. Further to #3 above, whereas you need to offer customers what they want, you should educate them on better alternatives so they can make informed decisions.

5. Give Your Customers Some Space
Ever been in a store where the assistant nags you with enquiries of what s/he can do for you every other minute? It can be disgusting and poor customer care. Be there for the customers, but give them the pleasure to do their shopping. Get out of their way and let them call you when they need you.

6. Deliver On Your Promises
Have you given a promise or implied to do so? If yes, good customer care demands that you meet your end of the bargain. Nothing destroys customer relationships like broken promises. Always aim to over-deliver on your promises.

7. Maintain Your Standards
So you have accustomed your customers to excellent customer care, if you ever retract, they will notice. And they will not be pleased. You must have come across the saying that getting to the top is easy. The problem is remaining at the top. Well, nowhere is this saying as true as it is in business.

To keep your customers, never get tired of treating them well. Remember that good customer service is more important than the figures on the price tag.

What tactics do you use to keep customers coming back? Please share in the comments.

Critical Elements of an About Us Page

Your site is up and running, complete with an about us page. But does your about us page tell your site visitors what your site is about? Is it clear who you are and what you can do for them?

These are critical questions that need answers right away. Answers that readers should access from the about us page.

Picture a site visitor who takes an interest in your website or blog. The next thing on their mind is to wonder who you are and what you can do for them. That’s why an about us page is so important for any site.

To ensure that you do justice to your site and keep your visitors interested, you need to address the following in your about us page:

• Why should visitors take an interest in you?
• Purpose of your site
• Your background
• Your call to action
• Your proof
• Contact info

About You
When site visitors click your site’s about us page, they want an answer to the question: who are you? They are not looking to be sold to on the ‘about us’ page. The right thing to do is to answer their question and connect with them. Show them you are their friend and there is something you can do for them.

What Can You Do For Them?
Your site visitors are looking for something. A solution to a problem. Do you have it?

Show your visitor the main benefits you can deliver to them. Tell them what gives you the audacity to offer these benefits by presenting some background. Tell them about your purpose, mission or vision.

Proof You can Deliver
You have made your claims, given some background and made promises. But, is this enough to make visitors really interested?

Some proof of your abilities will come in handy to show your prospects that you have successfully given similar services to others. You can achieve this by quoting a past customer. You can even include a photo.

Include a Call to Action
Including your main call to action in the about us page helps to focus readers to take targeted action.

Keep Your About Us Page Visible
It is easy to bury your about page among other pages and articles. But this would make it hard for visitors to understand you and what you can do for them.

Remember that your site visitors want to know what makes your site tic. They want to know you better before engaging with you. The best way to give them this benefit is by placing your about page where they can see and reach it in one click. This means placing a link to your about us page in the main navigation bar. This way, any visitor can look in and see who you are and what you can do for them.

How to Write Multiple Articles from Same Research

by Albert Gichimu


What if you could write multiple articles from every research you conducted!


“Quantity produces quality.

If you only write a few things, you’re doomed.”

~ Ray Bradbury


Have you ever come across an online article that sounded familiar? This is bound to happen to you if you are a freelance writer who writes for online clients.

A short while ago, I was researching for a client’s project when I came across a 1,000 word article. Something about this article pulled me in and I begun reading. It took me a while to realize that I authored the piece as a ghost writer for hire.


Hitting Two Birds with One Stone

The piece on the state of world petroleum got me thinking. What if I used every research opportunity to write two or three articles! It would make sense to write multiple articles. You see, as a freelance writer, I carry out research on thousands of sites every month to build the most fulfilling writing for my clients. You obviously understand that a freelancer can write for several clients in a month. And these clients are in all manner of fields: web hosting, web development, healthcare, medicine, dentistry, nutrition, mining… At least I have found myself writing for all these types among others. And I enjoy the adventure.


But let’s get back to our discussion: how to write multiple articles from same research.


It occurred to me that I could use the same amount of time and research to compose two or three articles. This works very well for subjects that you are working on for the first time. However, if you are not careful, you may end up with similar articles. This would be a waste of time, unless of course you are into article spinning. But that’s a story for another day. For now, let us look at ways to hit two or more birds with one research stone.


What You Need to Remember Once You Decide to Write Multiple Articles

Assuming that you are already a competent writer, here are tips to keep in mind when writing multiple articles from the same research:

Do Not Rewrite

Many new writers are bound to make the mistake of rewriting other writers’ articles. The products are two spurn versions of the same article. And these are unacceptable for publishing. My advice: do not rewrite other people’s articles.

Here is another reason for this advice. My years of freelancing have proved that rewriting is harder than writing a new article. At least for me. And yet, clients asking for rewrites believe that it is a walk in the park. Rewriting folds you up too tight in order to fit in the box. This is unlike writing a new article which gives you more latitude. You have more materials and words to use.


Write Multiple Articles from Different Angles

When you are writing using the same research materials, you are likely to write similar articles. But you can easily remedy this by approaching the subject from two different angles.


Multiple Articles Should Address Different Target Readers

I believe you know that different audiences prefer different types of content. By writing for different audiences, you further eliminate the possibility of writing two pieces of similar content. This means that you may need to get other clients for these articles, guest post or publish on your network of sites.


Compare the Different Pieces of Content

Once you have completed writing multiple articles, compare them to confirm that each stands out on its own. If they are similar, use one and hoard the rest for several days. Time heals a lot of maladies including that of duplicating content. When you come back to the duplicate content, your subconscious mind will help you make the writing unique and independent of the rest.


Benefits of Writing Multiple Articles from Same Research

If you have been with me, then you must have seen the possibilities presented by writing multiple articles from the same research. Here is a summary of benefits of composing two or three articles from the same amount of time and research:

·         You write more articles in the same time

·         You get a better grasp of new topics

·         You develop specialization by approaching new topics from different angles

·         You can build up your own website or blog faster

·         Improves your freelancer portfolio

·         It improves your online presence

·         It helps build your brand as a writer

·         Helps you get more clients

·         It will help you find your writing forte or niche

·         It gives you more practice in writing


Well, go on. Don’t limit yourself to writing one article from each research. Write multiple articles and you will soon have a large body of work. Then when you introduce yourself as a writer, everyone will nod.   

Click here to hire me

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What it Takes to Make Money Online

Can You Make Money Online to Make You Rich?

The answer is yes. You can use the internet to make money enough to make you rich.  And you don’t have one or two ways to do this. The World Wide Web contains such a wide array of ways to make money that you can easily be spoiled for choice. You can earn your money playing online poker, blog for pay, write articles for clients, sell advertising space on your blog or web site or become an affiliate marketer. But this is as far as making money online goes for most people. They hear the bare facts and dream of the unending possibilities. But when it comes to implementing the necessary action, the reality hits home.


What It Takes To Work Successfully Online

The truth is that although many people make money online, the average guy is unlikely to get very far. You are competing against millions of people all out to make the quick dollar, euro, pound, yen or whatever other currency.  The online competition is so fierce that in order to make money, you have to do more than you would working offline.  The web is not an automatic money minting machine where you plug in, hit a few buttons and wait for the cash. It takes guts, a lot of imagination, planning, hard work and persistence.


And having worked online for five years so far, I can assure you that although there is money to be earned, you must work extremely hard.  And you will do most of this work on your own. This means that if you don’t enjoy your own company, working online is not for you. Yes, millions of cash in any currency are made every month. But by only a select few who have found a smart way to deal with the search engine robots, have worked extremely hard to populate thousands of pages with the right content or have been blessed with the Midas touch.


Am I Saying You Can’t Make Big Money Online?

Of course not.  If you have spent enough hours surfing the internet, you must have come across several case studies of success. Beware of fake success reports because there are many of these. But there are many genuine success stories that can inspire you. It is not my intention to present case studies of successful online businesses in this article. However, because online success is possible, below are links to some of the better known (for me) successful online entrepreneurs:


5 Successful Online Entrepreneurs

Jeff Bezos, the owner of Amazon.com

Mark Zuckerberg of Facebook

Brian Clark, the Copy Blogger

Darren Rowse, the Problogger

Ramsay Noah, the Blog Tyrant


What’s your take on the subject of making money online? Please share in the comments.

Subdomains and Subdirectories in Blogging

Creative Blogger on Domains, Subdomains and Subdirectories in Blogging

Are you the tech savvy type who understands domains, subdomains and subdirectories? Or are you like a good number of us at sea and riding the waves as they come?

You might be familiar with the proverbial creative souls who are prone to come up with all manner of ideas. Well, yours truly is one. Or I’m too lazy to follow through with only a small number of ideas. So, for quite some time now, I have not been posting regularly here. Not that I don’t have material to post. Not even that I haven’t been writing. The truth is that I have been working on many ideas. The problem is that these ideas belong in many directions. But they address creativity, creations, innovations… So lately I have been searching for ways to deal with the challenge. This led me to research domains, subdomains and subdirectories in blogging. You see, I want to share my dreams and ideas and theories with the world. But while doing that I would hate to confuse my readers.

And confusing readers is what I would do if I was to write about solar energy, short stories, my writing journey, healing foods, book reviews, product reviews, et al. To avoid this, I went out in search of a solution. But then, I found that there was not an answer. There were answers and a lot of them were confusing. So I took a little longer than I envisaged. And all along I have to service a few clients.

Still, I had to find a middle ground so that I could take the next steps to keep my writing and blogging on course. In this article, I will share a summary of what I found out and the strategy that I have decided to implement. Here goes:

New Domains, Subdomains and Subdirectories in Blogging

My search led me to the above three means of expansion. Each has its own merits and demerits. But first, let us look at what each of the terms stands for:

What Is A Domain?

This is simply the address of your site. In the case of Creative Heritage, the domain is www.creativeheritage.org. I know for the more tech oriented, top level domains et al will be used to qualify the various levels of domains, but we don’t need to go there. If I was to go for a new domain, it would be totally independent of Creative Heritage.

What is a Subdomain?

A subdomain refers to a frontal qualification of your main domain which is separated by a period. In the case of a subdomain green living on this site, we can choose greenliving to end up with the address www.greenliving.creativeheritage.org.

What is Subdirectory?

 A subdirectory is a rear qualification of your main domain which is preceded by a forward slash. For a subdirectory green living, if we choose greenliving, the address would be www.creativeheritage.org/greenliving. You will see from this example that a subdirectory is actually the same as a category.

Choosing Between Domains, Subdomains and Subdirectories

The choice that you make will depend on what you want to achieve. It will also depend on how much you want to spend. Overall, only new domains will directly cost you some money. Subdomains and subdirectories are free.

Having worked with several categories on this site and having found them not very suitable for distinct subjects, I have decided to go the subdomain way. Of course there are those who will argue that the material that goes into the subdomains will not help in ranking the main site, but clarity for my readers is more important than ranking. Ranking will concern me later.

My strategy in implementing subdomains is that each will serve as a micro site that is relatively free from the main site. At some point, some of these subdomains might demand to be hosted on their own domains. Till then, my take on subdomains and subdirectories is that subdomains win make more sense to me and to Creative Heritage.

What do you think?

At Creative Heritage, we discuss ways to succeed online for startups and  practicing online players. We value your feedback. If you can spare a minute to share your thoughts in the comments, we will appreciate.